Upon selection of the final design elements, we extended the design to each of the required components. For additional information, see the Global Shipping Program This amount includes applicable customs duties, taxes, brokerage and other fees. How many types of female birth control can you name? Our challenge was to define that relevance in a clear and appropriate way. I also have to mention that they have a strong odor. What were some of the big changes you wanted to make and why? With our visual strategy as a guide, the next step was the creation of an integrated visual identity encompassing both structural package and graphic design components.
The packaging is discreet and cute so I don't need to worry about hiding it. For variety, you can try a or a Trojan condom with a warming lubricant, both of which are designed to be pleasurable for both partners. An Indiana University Center for Sexual Health study found 68% of women disagree with the notion that purchasing a condom is solely a man's responsibility. Could be the aloe too, but I've also noticed that it does not dry up as fast as other types of condoms I've used from Trojan and other brands. In the end this is a regulated commercial product that must meet the legal, regulatory, and commercial issues of the modern retail market. We want to inspire people to have condoms on them.
However, I found a lot of negative reviews about it. With this understanding we developed a series of Visual Strategy recommendations, each supporting various creative approaches to enhancing the Brand Positioning. As there are quite a few reviews where people mention these are a bit tight I will trust the smaller width, which is also stated in the Consumer reports ratings overview -. From its initial conception we knew this was not just a graphic design assignment, but that every aspect of the product, packaging structure and brand identity must be considered. They produce over 30 types and styles of condoms and also produce various styles of lubricant and vibrators as well. They produce over 30 types and styles of condoms and also produce various styles of lubricant and vibrators as well.
The study also found only three percent of women carry a condom regularly and just 18% purchased a condom for their last sexual experience. In order to change this, , the top selling condom brand in North America, wanted a new sub-brand that looked sophisticated and elegant—something completely unlike other condoms on the market. We want to inspire people to have condoms on them. What we learned was that most women are quite comfortable with the condom itself, but wanted a package that was more discreet, supported a more comfortable purchase experience, and reflected their lifestyle and usage patterns. In order to change this, , the top selling condom brand in North America, wanted a new sub-brand that looked sophisticated and elegant—something completely unlike other condoms on the market. The perception and usage patterns of this product are complex, emotional and often complicated by societal expectations. Card and online manufacturer coupon required for pricing.
Because of the requirement for inspired innovation in the category, this step was especially complex and exciting. Our whole goal is to make the product accessible, says Berez. Â The package also comes with a carrying case that holds two condoms and design that doesn't scream, I'm full of condoms. With this understanding we developed a series of Visual Strategy recommendations, each supporting various creative approaches to enhancing the Brand Positioning. Polyurethane condoms and considerations For individuals with latex sensitivities, Trojan makes polyurethane condoms. Outside of the look, they say their Softouch technology isn't being used by other companies and has a thinner, skin-like feel.
Lets take a closer look at this condom and its features. The Trojan Sensitivity Bareskin condom has some of the highest reviews on. For additional information, see the Global Shipping Program. People who are looking for will particularly notice a lack of options. Because of the profound nature of the assignment, and the sensitivity inherent with the product, we knew that the primary change needed was not with the Trojan brand itself, which has deep consumer loyalty and trust, but rather with redefining the way users interact with and respond to the product.
Some even consider Trojan as the best available because of their vast catalog of different products and styles. The company also hopes to convey a message of equal responsibility when it comes to buying and using condoms. Richard Shear: Looking at condom purchase habits, Trojan noticed differences between what people say and what they do. As a last step we created a complete set of visual guidelines that could support all creative agencies in the development of a consistent brand image in all media. You also get a package that can be transformed into a discreet travel pack that you can carry with you when you are on the go. At our core is a commitment to the active engagement of graduate students in our work, all in an effort to grow the next generation of sexual health scholars and practitioners.
Some of the feature a spermicide that adds extra protection against accidental pregnancies. Creating a brand and package that appeals to both sexes and drives usage. For some, it is a perceived lack of sensation that makes them skip condoms, while for others, it is the embarrassment at having to go into a store them. It's discreetÂ with an eye toward aesthetics. How do they create solutions for consumers? So the overriding challenge encountered at every step of the program was to understand these emotional complexities and let them motivate and inspire, not limit, our design exploration. Our challenge was to define that relevance in a clear and appropriate way. When you use these condoms properly, you can help protect yourself from sexually transmitted diseases and unintended pregnancies.