What is standpoint theory in communication. Standpoint Theory (CHAPTER 35) Flashcards 2022-12-16
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Standpoint theory is a concept in communication and sociology that emphasizes the influence of an individual's social location on their perspectives and knowledge. This theory suggests that an individual's background, experiences, and social position can shape their understanding of the world and the issues they encounter.
Standpoint theory was developed by feminist theorists in the 1980s as a way to understand how gender, race, and other social identities can shape an individual's understanding of the world. These theorists argued that dominant groups, such as men and white people, often hold a privileged position in society that allows them to see the world from a particular perspective. This perspective is often referred to as the "dominant standpoint," as it reflects the dominant values, beliefs, and assumptions of the dominant group.
However, standpoint theory also recognizes that individuals from marginalized groups, such as women and people of color, often have a different perspective on the world. These perspectives are referred to as "subordinate standpoints," as they are shaped by the experiences and struggles of marginalized groups. Subordinate standpoints can provide a unique and valuable perspective on the world, as they often challenge the dominant narrative and highlight the experiences and perspectives of marginalized groups.
Standpoint theory has important implications for communication, as it emphasizes the importance of understanding the perspectives and experiences of others. By recognizing and valuing the different standpoints of individuals, we can have more meaningful and productive conversations and better understand the perspectives of others. This is especially important in situations where power dynamics may be at play, as it allows for a more equitable and inclusive communication process.
In conclusion, standpoint theory is a useful concept in communication that highlights the influence of an individual's social location on their perspectives and knowledge. By recognizing and valuing the different standpoints of individuals, we can have more meaningful and productive conversations and better understand the perspectives of others.
Standpoint Theory (CHAPTER 35) Flashcards
In drawing women together, it automatically eliminates the similarities that privileged and oppressed women share because the focus is placed on their differences. The theory differs from an individual to another but the group perspective can be understood in special groups where they share common environments. Fieldwork is performance because it involves suspension of disbelief on the part of both the participant observer and the host culture. Journal of Social Service Research. By being able to situate the role and functions of women through their communication patterns, many strong views to further develop their status in society can be formulated. What Is a Standpoint? At root, culture is a code. Definition A view point or an attitude towards the particular issue from their own perspective is called Standpoint.
These factors influence how people understand themselves and communicate with others. She showed how African American women were oppressed by the economic exploitation of their labor, the political denial of their fundamental rights and the use of controlling cultural practices that created harmful stereotypes. Other groups, as of now, need to be included into the theory and a new emphasis needs to be made toward other marginalized or muted groups. Describe McCombs and Shaw's 1972 investigation of the 1968 US Presidential campaign from the point of view of agenda-setting. Even this stance with the theory, however, has its own form of criticism. When men aren't trying to be funny, they tell stories in which they are heroes, often acting alone to overcome great obstacles.
No speech practice is more important among the Nacirema than the way they use the term communication. Abiding concern with oppression leads many feminist scholars to criticize some of the topics that dominate research on relationships. To the contrary, for a Teamsterville male involved in a relationship with someone of higher or lower status, communicating is considered an unmanly thing to do sat down with them to "talk things out. Determining the extent of knowledge is an important secondary task for epistemologists. Abraham Lincoln passing the emancipation proclamation would often be considered a standpoint for those in slavery within US borders. But some intriguing findings suggest that media priorities also affect people's behavior.
Kirkwood says that a standard of narrative rationality implies that good stories cannot and perhaps should not go beyond what people already believe and value. Journal of women in culture and society, 22 2 , 341-365. The function of the long explanations they use is to command attention, convey information, and insist on agreement. Retrieved 27 April 2021. Whereas, others are busy protecting their status and status quo. Retrieved 5 May 2021. Cite this article as: Shraddha Bajracharya, "Standpoint Theory," in Businesstopia, January 6, 2018, People themselves believe they are inferior due to growing up in a specific culture.
We should not press a global moral template onto a local situation. Retrieved 27 April 2021. Examples Standpoint Theory The standpoint differences can be seen in policy formation of welfare systems. In the realm of education and science, many practice or learn based on the viewpoints of others, creating a knowledge gap between the experiences of the instructor and the experiences of the student. Women are typically associated with being more emotional than rational men, who are assumed to correlate with the superior element of the dualistic order. For instance, the views of the ruling class can be detrimental to the lower classes or the marginalized classes like women. Cite this article as: Shraddha Bajracharya, "Standpoint Theory," in Businesstopia, January 6, 2018, People see the world from where they stand; this is their standpoint.
Communication Theory (standpoint theory) *not mine Flashcards
Example - People asked for medical advice to the actor that played a doctor. A straight-line effect of media is a specific effect on behavior that is predicted from media content alone, with little consideration of the differences in people who consume that content. The theory's most critical aspect is that a person's perspectives are created by his or her personal experiences in social groups. Uses and Gratifications Uses and gratifications theory attempts to find the motivations of media consumers and what drives individuals to consume media. By reflecting on your media use, you could come to a new realization of your needs and how you choose to gratify them. Today women have many more rights, putting them on much more equal terms as men. Tannen grants the validity of the wordy-woman-mute-male stereotype as it applies to a couple alone.
Women in many societies are, in fact, treated differently than men are treated. Folk wisdom suggests that women talk more than men. A true test of the agenda-setting hypothesis must be able to show that public priorities lag behind the media agenda. She assumes that male and female conversational styles are equally valid: "We try to talk to each other honestly, but it seems at times that we are speaking different languages—or at least different genderlects. Critics of the theory state that its position between subjectivity and objectivity renders it unhelpful.
Standpoint Theory: A Communication Phenomenon Of Looking
For instance people have similarity in their opinion depending on their demography and it concerns mostly of general issues. Philipsen uses the term rhetoric in the double sense of discovery of truth and persuasive appeal. Standpoint theory is a post modern approach to communications. In order to prevent the disintegration of the field, he suggested that scholars change the question used to generate their research. While Philipsen discovered that Teamsterville conversation is laced with assurances of common place among those in the neighborhood, he found that speech among the Nacirema is a way to express and celebrate psychological uniqueness. In her book Whose Science?. The new feminist theory was used for communication by Sandra Harding and Julia T.
However, as more and more women began to understand their place in society and to hear their own voices from a distinct perspective, they began to work on their individual rights. The most important thing to remember about standpoint theory is that male and female voices are different. It shall help the students to realize how people "see" individuals in the social realms p. There are no longer any grand narratives for universal truth. Feminist Standpoint Theory focuses on the standpoints that women can achieve in supporting and promoting other women when they are placed in a marginalized position within society. Professionals who deal with this are called epistemologists.
