Types of non store retailing. Presentation DPR4A 2022-12-08
Types of non store retailing Rating:
Non-store retailing refers to the sale of goods and services outside of traditional brick-and-mortar retail stores. There are several types of non-store retailing, each with their own unique characteristics and business models.
One type of non-store retailing is e-commerce, which refers to the buying and selling of goods and services over the internet. E-commerce has become increasingly popular in recent years, with many consumers opting to shop online for the convenience and variety of products available. E-commerce businesses can operate through their own websites or through online marketplaces such as Amazon or eBay.
Another type of non-store retailing is direct selling, which involves the direct sale of goods and services to consumers, usually through personal contact or through a sales representative. This can include door-to-door sales, party plan selling, and multi-level marketing. Direct selling allows companies to reach a wider audience and offer personalized service to customers.
Catalogue retailing is another form of non-store retailing in which companies offer products for sale through a printed or digital catalogue. Customers can browse the catalogue and place orders by phone, mail, or online. Catalogue retailing allows consumers to shop from the comfort of their own home and allows companies to reach a wider audience through distribution of their catalogue.
Mobile retailing is another type of non-store retailing that involves the use of mobile devices such as smartphones and tablets to make purchases. This can include mobile websites and apps that allow customers to shop and make purchases directly from their mobile device. Mobile retailing is particularly popular among younger consumers and is expected to continue to grow in popularity in the coming years.
Finally, vending machines and automated retail kiosks are also forms of non-store retailing. These machines allow consumers to purchase a variety of goods and services, including snacks, drinks, and even groceries, without the need for human interaction. Vending machines and kiosks are often found in public places such as airports, malls, and subway stations.
In conclusion, non-store retailing refers to the sale of goods and services outside of traditional brick-and-mortar stores and includes a variety of business models such as e-commerce, direct selling, catalogue retailing, mobile retailing, and vending machines and kiosks. These types of retailing offer convenience and flexibility to consumers and allow companies to reach a wider audience.
Retailers and Non
Some are very high-end Louis Vuitton, Adidas whereas others cater to the price-conscious masses Old Navy, Bata. But while you stand a chance to achieve record sales, there are a few disadvantages of dealing with retail giants to keep in mind. They change their place of business after some time. Because many larger stores lack the expertise for a given product line-for example, jewellery — they get the advantage of greater expertise within the store. The products are arranged and kept together in the racks according to their prices. Kroger moved from sixth to third,giving the U. These shops are situated at market places.
Types of Retailers — Classified on the Basis of Ownership and Strategy The decade of the 20005 will witness many dramatic changes in retailing. Often, an efficient management is made on all levels. Discount stores generally offer limited customer services but have merchandise priced below that of department stores. The time limit can be continued if desired by a vote of the members at the time of expiration. It is generally run by a limited company and is very popular in developing countries. For example: One of a number of retail stores under the same ownership and dealing in the same merchandise. But if the purchaser is unable to make payment of any installment, the seller has a right to take back the goods and forfeit the amount paid so far by the purchaser.
Advertisements are published in newspapers. They provide different designs, styles, and sizes of quality of the same product. Because supermarkets have a great deal of competition from convenience stores, warehouse stores, and superstores, they must develop an effective strategy to keep their customers coming back. The clothing and footwear companies commonly use this form of retailing. The profits at one store can provide a cover to the loss at another store at a different location. Retailers forward these orders to the manufacturers. In the context of retailing, it has been defined as direct marketing as using print or broadcast advertising to contact consumers who in turn, buy products without visiting a retail store.
Profits of Large Scale Production — The businessman acquires the profit of large scale production. Recently, some scholars have started referring to India as a nation of shopkeepers. More than one store can be opened in one city to magnet more and more customers. The machines also require maintenance and repairs. The most distinctive characteristic of super market is the absence of salesmen and shop assistants to help the consumers.
Although they do not carry a large number of product lines width , they offer many products within each line depth. Convenience in Shopping — The public feels all convenience while buying all required goods available in the same building. Vending machines are placed at convenient and busy locations like air ports, shopping malls, working place etc. Retail stores can be: a General Merchandise Stores b Limited Line Stores c Single Line Stores For example, General store or a typical grocery shop offers many products, i. Thus, there is inflexibility in operations. This may happen because the company is now operating through multiple retailing formats such as off-line stores, own online portal, and presence on the marketplace model of other retailer. Census Bureau definition of a department store.
One benefit of this arrangement is that the stores purchase the merchandise from the manufacturer and sell it prior to actual, having to pay the manufacturer. Which is not a problem in single line stores. Combination stores can be as large as 100,000 or more square feet. There are some complaints about this method and several constraints for selling through this method. Mail Order Retailing is a Type of Non-Store Based Retailing: It is suitable under the following conditions: i Goods are identified by brand name and are of standardised quality; ii Goods enjoy popular demand by the customers scattered over wide areas; iii Goods do not require demonstration or special skills in handling and use; and iv Goods are durable and do not get spoiled in the course of transit. A chain retailer: When two or more retail outlets are under a common ownership it is called a retail chain.
They do not take personal interest in each and every customer. The future of telemarketing is sure to be affected by the degree to which the problems above can be addressed and by the surge of online retailing. The best way to describe this would be Door to Door salesmen who do This type of non-store retailing involves manual involvement and might involve usage of good selling techniques and personal selling The direct sale is a type of non-store retailing which is falling in usage. In single-level marketing, a direct seller buys products from a parent organization and sells them directly to customers. They deal in similar products at uniform prices. Advantages: i Economies of Large Scale — They enjoy the advantages of large scale operations specially in purchase and production of goods since a large volume of goods are bought and sold on multiple shops. No Warm reception to the Customers — These stores do not receive their customers so humbly as it is done by the retail traders.
Distribution of Surplus- The profits of the store are distributed among the members in proportion to the purchases made by each member during the year. A leased department consists of space in a larger retail store such as J. The large and extensive area required for a super market is not available cheaply in important places. They do not have any fixed place of business. Unsuitability: This trading is not suitable if- a Goods are perishable, e. These firms are owned by one person, usually the individual who has the day-to-day responsibility for running the business. Special Consideration should be given to accommodation so as to allow every possible amusement facilities.
ADVERTISEMENTS: It is classified as under: 1. Under this system, the buyer has to make payment of the goods within a fixed period and in pre-determined installments. These lose demand of articles required at short notice by customers. These stores are large in size, open for public and advertised heavily. For example, the Bata retail shops are a good model of multiple shop system in India. It originated in the U. Non-store formats are represented by catalogue and direct mail retailing, telemarketing, television home shopping, direct personal selling, vending machine selling and internet selling.
Hence, it can be observed that, with availability of more and more choices, customers try to optimize the value derived and hence split their shopping across different formats. Retailers develop a mix by using the following elements, essentially based on the value identified and the environmental factors. Since there are no middlemen, the consumers get products of good quality at cheaper rate. For example, banks, consultants, doctors, tailoring shops, beauty parlours, crèche, garages, maintenance services, transport, etc. Direct mailers can use microtargeting to target the most likely customers based on their past purchases and credit histories. By selling the merchandise at the basic same low price each day, they are utilising a strategy known as everyday low pricing, or EDLP. Technology also allows chains to link directly with suppliers and have merchandise shipped when it falls below a given level.