Southwest Airlines is a low-cost American airline that has been in operation since 1971. The company's mission statement is "dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit." This mission statement reflects Southwest's commitment to providing an exceptional experience for its customers, while also fostering a positive and supportive corporate culture.
One of the key elements of Southwest's mission statement is the focus on customer service. Southwest aims to deliver the highest quality customer service possible, and this is reflected in the company's various policies and procedures. For example, Southwest has a no-questions-asked refund policy, which allows customers to request a refund for any reason. This policy is designed to ensure that customers feel confident in their travel decisions and are satisfied with their experience.
Another important aspect of Southwest's mission statement is the emphasis on warmth and friendliness. Southwest wants its employees to be welcoming and approachable, and the company encourages a positive and friendly atmosphere on its flights. This includes providing friendly and helpful customer service, as well as creating a comfortable and enjoyable experience for travelers.
In addition to its focus on customer service, Southwest's mission statement also includes a commitment to individual pride and company spirit. Southwest values its employees and encourages them to take pride in their work and in the company as a whole. The company also encourages teamwork and a sense of unity, which helps to create a positive and supportive corporate culture.
Overall, Southwest's mission statement reflects the company's commitment to providing an exceptional travel experience for its customers, while also fostering a positive and supportive work environment for its employees. By focusing on customer service, warmth and friendliness, individual pride, and company spirit, Southwest is able to deliver on its promise to provide the highest quality service to its customers.
Purpose, Vision, and The Southwest Way
The company's working area was within the state of Texas, and it officially first flew amongst Dallas, Houston, and San Antonio. Sound governance is a fundamental principle at Southwest. Veterans Magazine Best of the Best 2020 Top Veteran-Friendly Companies. A good mission statement is always short, mostly a single sentence or a short paragraph. JetBlue also encourages visitors to volunteer or donate their TrueBlue points. Employees are the Heart of Southwest Airlines.
And to help you with it, we have 100+ Mission Statement Templates that you can use to advance your business into the world. External site which may or may not meet accessibility guidelines. For more information on shipping cargo with Southwest, visit Planning resources Southwest only allows animal in-cabin travel. If not done right, often by setting unrealistic expectations and goals, it can end up discouraging the workers. Louis Missouri , and by the 90s, with over 220 jets, Southwest Airlines would reach Baltimore Maryland , the states of Mississippi, Kansas, and Alabama, as well as Florida major cities, such as Tampa, Fort Lauderdale, and Orlando.
The company has expanded their routes and served more than 100 million customers during the last year alone. Better corporate public presentation through using concern intelligence. Considering the internal factors and external factors in this SWOT analysis, it is recommended that the company expand its operations to other air travel markets. Additional information that can enhance the mission statement includes the kinds of customers that the company targets, such as passengers in certain categories. It operates mainly throughout the U.
A Look at Southwest Airlines Mission Statement: 10 Key Takeaways
History We weren't just airborne yesterday—time flies when you're having fun! It should be backed up by company values which dictate how employees should act, in order to accomplish the mission. Anatomy of a Vision Statement. The number of employees working under the company is pretty enormous, as the sum stands, around somewhat 60,000. Southwest is one of the most closely watched airlines in the industry with their customers rating them highly on social media and not just by one reviewer. International Journal of Strategic Communication, 12 3 , pp. Every company needs a set of core values to guide its business practices and market activities.
A good mission or vision statement is just that, a statement of a vision — a look ahead into the future. Vision Statement of Southwest Airlines Every big or small company tries to follow a vision statement to fulfill the aims that they have set aside for their companies. Vision statement It defines the hereafter of the organisation, what the organisation seeks to accomplish in the close or distant hereafter. The company has adopted a competitive pricing structure which is also its leading source of competitive advantage apart from its differentiated operational model. Southwest has been in LUV with our Customers from the very beginning. He was born on September 8, 1924 and worked as a commercial pilot before he started Southwest Airlines in 1967.
Coast Guard Academy and their authorized dependents are eligible for Military fares. When it comes to creating mind maps, EdrawMind is your go-to tool. There is no replacement for a thorough apprehension of the organisation as a foundation for your vision. By fostering a Culture that embraces and utilizes our diversity, we create competitive, yet equitable, advantages that contribute to our overall success. Senator Speaking to Newsweek Jackie Freiberg, co-author of NUTS! By promising to be reliable, Southwest tells its customers that it will do everything within its power to mitigate and prevent problems before they happen and to ensure that everything goes smoothly. We bring those principles to life by investing in partnerships and programs that drive economic, social, and environmental impact. This external factor is a threat because air transportation firms depend on fuel, which account for major operating costs.
Condense These Statements Into One A mission statement can be as short as a single sentence, or as long as a paragraph, but its meant to be a short summary of your companys purpose. Next, and only after operating safely, we balance being low-cost and reliable, all delivered with world-class Hospitality. Explore our annual corporate social responsibility report, the Southwest Airlines One Report. If you try to make the cause more inclusive and expansive, you can also see that people become more generous to your business. . What do you do? Our focus on People includes giving the same concern, respect, and care to each one of our People, whomever they are.
How Southwest Airlines Went From World's Best to 'Disaster'
The vision statement and mission statement are primaryguiding principles that shape Southwestsstrategies to grow and explore new opportunities in the global commercialaviation market. Southwest Airlines Status Amidst the Coronavirus Pandemic Southwest Airlines offered no-cost flights to get people out of Dallas airport during the Coronavirus pandemic. Any compromise to the service rendered can lead to mass migration to the numerous other perfect alternatives and substitutes at their disposal. First and foremost, this means providing the friendly service it has committed to. No fee is charged for additional pieces of baggage. It incorporates the vision statement to come up with a comprehensive mission statement.