Ryanair is a low-cost Irish airline company that has been in operation since 1984. As a business, Ryanair has a number of stakeholders that are impacted by its actions and decisions. These stakeholders include shareholders, customers, employees, suppliers, government, and the community. In this essay, we will explore the stakeholder analysis of Ryanair, examining the interests and expectations of each group and how the company has addressed these stakeholders.
Shareholders
As a publicly traded company, Ryanair's primary stakeholders are its shareholders. These individuals have invested in the company and expect to see a return on their investment through dividends and capital appreciation. Ryanair has a history of strong financial performance, with consistently high profits and dividends for shareholders. The company's low-cost business model has helped it to remain competitive and attract new investors.
Customers
Customers are another important stakeholder group for Ryanair. The company's success depends on attracting and retaining customers, and therefore it must meet their needs and expectations. Ryanair has a reputation for offering low-priced flights and a no-frills approach to air travel. However, the company has also faced criticism for its strict baggage policies and charges for additional services, such as seat assignments and in-flight meals. Ryanair has made efforts to improve its customer service, including the introduction of a new loyalty program and the expansion of its route network.
Employees
Ryanair's employees are another important stakeholder group. The company has faced criticism for its treatment of workers, including low pay and poor working conditions. In response, Ryanair has made efforts to improve conditions for its employees, including the introduction of a new collective bargaining agreement and the establishment of an employee representation committee. The company has also implemented a number of training and development programs to support the professional growth of its employees.
Suppliers
Suppliers are an essential part of Ryanair's operations, as the company relies on a range of goods and services from external vendors. Ryanair has a reputation for negotiating aggressively with its suppliers to secure the best prices, which has led to some criticism. However, the company has also implemented a number of initiatives to improve its relationships with suppliers, including the introduction of a supplier code of conduct and the establishment of a supplier forum.
Government
The government is another stakeholder group that Ryanair must consider in its decision-making process. The company is regulated by a number of government agencies, including aviation authorities and environmental agencies. Ryanair has faced criticism for its environmental impact and has implemented a number of initiatives to reduce its carbon emissions, including the use of more fuel-efficient aircraft and the offsetting of emissions through carbon credits.
Community
Ryanair's actions also impact the communities in which it operates, including the communities near its airports and the communities served by its flights. The company has faced criticism for the noise and pollution caused by its aircraft and has implemented a number of initiatives to reduce these impacts, including the use of quieter engines and the establishment of a community relations department.
In conclusion, Ryanair's stakeholder analysis shows that the company has a range of interests and expectations to consider in its decision-making process. Ryanair has faced criticism from some stakeholders, but has also made efforts to address these concerns and improve its relationships with these groups.
