Utilitarianism is a moral theory that holds that the right course of action is the one that maximizes overall utility or happiness. Utility, in this context, refers to the overall well-being or satisfaction of all individuals affected by an action. This theory was developed by philosophers Jeremy Bentham and John Stuart Mill in the 18th and 19th centuries, and it remains a influential and widely debated ethical theory to this day.
One of the key characteristics of utilitarianism is its emphasis on the collective good. Utilitarians believe that actions should be evaluated based on the consequences they produce for the greatest number of people. This means that the well-being of each individual is considered equally important, and the goal is to create the greatest net benefit for society as a whole.
Another characteristic of utilitarianism is its focus on consequences. Utilitarians believe that the rightness or wrongness of an action is determined by the outcomes it produces, rather than by the intention behind it. This means that an action can be considered moral or ethical even if it was not performed with good intentions, as long as it leads to positive consequences for the greatest number of people.
Utilitarianism is also a type of consequentialist ethics, which means that it evaluates actions based on the consequences they produce rather than the inherent moral qualities of the actions themselves. This stands in contrast to deontological ethics, which hold that some actions are inherently right or wrong, regardless of the consequences they produce.
One criticism of utilitarianism is that it can lead to moral dilemmas in situations where the greatest good for the greatest number of people conflicts with the rights or interests of a minority group. For example, it might be argued that it is in the best interests of society to sacrifice the well-being of a small number of people in order to produce a greater overall benefit for the majority. Utilitarians might respond to this criticism by arguing that the rights and interests of individuals should be protected, as long as they do not significantly undermine the overall utility of an action.
In conclusion, utilitarianism is a moral theory that emphasizes the collective good and the consequences of actions. It is a consequentialist theory that evaluates the rightness or wrongness of actions based on the outcomes they produce. While it has been subject to criticism, it remains a influential and widely debated ethical theory.
Ribena "Doodle your World" AR app
Retrieved 22 May 2010. Production and Packaging of Non-Carbonated Fruit Juices and Fruit Beverages. Ribena Facts Ribena was given free to children during World War 2. It was launched in 1938 under the name Ribena, which is derived from the botanical name for the blackcurrant, Ribes nigrum. Blackcurrants are known to be high in vitamin C. Here's a fantastic fact for you.
It was developed and marketed in 1938 by a Bristol-based food and beverage company. In 1990, Lucozade Sport was launched, with stars such as Liverpool's John Barnes, Alan Shearer and rugby national Jonny Wilkinson heading up their various advertising campaigns. During World War Two, other Vitamin C sources like oranges, made in America, were difficult to get hold of. Canned 'Sparkling Ribena' hit shelves in the 1980s, replaced by 'Ribena Spring' in 1993, which was changed to 'Ribena Spark' a few years later. In 2004, Anna Devathasan and Jenny Suo of Pakuranga College, two schoolgirls, discovered that Ribena contained almost no trace of vitamin C.
Ribena's Blackcurrant Characters Return To TV With £2.5m Investment In Core Range
Before it became the fruit juice drink everyone loves today, it was known as a source of Vitamin C for children. The legendary Ribena Berry characters are first introduced, bursting with fun. Augmented reality technology is gradually expanding its outreach by establishing its presence throughout various segments of the market. GSK did not give the report attention. Ribena Blackcurrant, the well-known drink that provides several health benefits, had its fair share of bad publicity in the past. They discovered that the "Ready to Drink Ribena" product they tested had undetectable levels of vitamin C, counter to the brand's reputation and advertisements which said that "the blackcurrants in Ribena contain four times the vitamin C of oranges".
Developing the solution There were several moving parts to this campaign, so relationships and communication with other digital agencies was critical to ensuring that the TV advertising, brand design and bottle production was synchronised and achievable by the deadline. Ribena is made from 100% British blackcurrants and available in a range of luscious flavors and beverage types, including original and light, so consumers of any age can enjoy fantastic fruity flavors, whatever the occasion. The drinks were owned by Beecham prior to its merger with Glaxo 13 years ago, and more than three-quarters of their sales are in the UK. At Lucozade Ribena Suntory Ltd we are dedicated to not only offering shoppers great tasting products, but ensuring these are backed up with support and investment that will drive growth. Today, developers equipped with the right tools have the ability to create various high-performing AR experiences that bring true value, and entertainment to the end-user. Fruit Bliss creates wholesome snacks with simple ingredients. In January 2007, a study conducted by the Choice magazine reported that blackcurrant juice from concentrate only constituted 5% of the Ribena fruit drink product.
History Of Ribena This story began way back in 1938, so for over 75 years we've been making the delicious taste of Ribena. Here's a fantastic fact for you. The name Ribena comes from the Latin word for blackcurrants, ‘Ribes Nigrum’.
They just said it's the blackcurrants that have it, then they hung up," they told The Guardian. The government encouraged growth of blackcurrants and the manufacture of this new sweet cordial, delivered to children's homes for free - at first without the brand name. Most importantly, it does not contain artificial flavouring, colouring or sweeteners, so consumers of any age can enjoy its amazing blackcurrant flavors in all occasions. Since its launch, Lucozade remains the leading brand in the energy drinks category. The company wanted to link tradition with innovation by bringing its brand icon, Mrs.
But in 1983, renamed and reformed management GlaxoSmithKline gave the beverage a makeover. The sale also prevents what could have turned into an auction for the brands which are said to have attracted considerable interest from private equity groups including CVC Capital Partners and KKR, and were also reportedly in the sights of Irn-Bru owner AG Barr. Retailers should stock up on the range of best selling Ribena juice drinks and squashes in order to capitalise on the expected increased sales that this campaign will generate. Source: Today, Ribena is still known to be a healthy drink. All our products are suitable for vegetarian and vegan diets.
6 Innovative Augmented Reality Product Packaging Use Cases
To achieve the short deadline window, almost all of the Diverse Interactive team were involved, including animators, designers, 3D developers and project managers. App users are encouraged to create their own doodle-bomb videos using the colourful Ribena character animations to share with friends via message and social media platforms — Facebook, Instagram, and WhatsApp. Retrieved 17 November 2020. Interested in giving Wikitude Cylinder Tracking a try? With Olympic decathlete Daley Thompson as the face and a range of new flavours, it became the brand success story of the 1980s. Ribena History Ribena was invented by Vernon Charley in 1933 as a blackcurrant squash. By the early 1950s, they would rely on Lucozade to bring in half their profits.
This ground-breaking project utilised innovative AR and pushed the boundaries of what was possible on consumer devices. A sparkling version released in 2011 but discontinued in 2014. During the time of release, AR Core and AR Kit had not yet come to smartphone, which made this project preeminent for its time, setting a new standard for mobile-first AR technology. Dr Vernon Charley, a scientist at the University's Long Ashton Agriculture and Horticulture Research, develops Ribena. Packed with vitamin C and available in a variety of flavors, Ribena can also be found in Africa, Asia, and Oceania.
Ribena brings back Berry characters in latest ad push
The amount of water required by each individual for survival varies according to age and gender, and also by where someone lives. In addition to TV, the £2. The video on the labels and the visual effects around the product is shown in real-time, allowing customers to look at them from different angles. The 21st century version of the Berry characters debut this month in a new £3. Every click leads users to different landing pages containing more information about the company, packaging design, list of recipes and more.
The app exceeded its target by 184% in just four months. Blackcurrants, besides being a good source of vitamin C, have shown high amounts of anthocyanins. The company wanted to have a closer, more personal relationship with its customers and expand communication beyond the physical borders of their product packaging. The product packaging sector, in particular, has been getting a lot of AR traction. During WW2, other vitamin C rich fruits like oranges were impossible to obtain, so blackcurrants became the saviour of the British kids in the form of free Ribena drink.
