General Motors (GM) is a leading global automaker with a diverse product portfolio, including cars, trucks, and SUVs. Like many large companies, GM has a complex value chain that includes a range of activities and functions that contribute to the creation, production, and distribution of its products.
At the beginning of the value chain, GM conducts research and development (R&D) to design and engineer new vehicles. This includes the development of new technologies, such as electric and autonomous vehicles, as well as the design and testing of new models.
Once a new vehicle has been designed and developed, GM moves on to the production phase of its value chain. This involves procuring raw materials, such as steel and aluminum, as well as component parts, such as engines and transmission systems. GM has a network of suppliers that provide these materials and components, and the company works closely with them to ensure that the quality and delivery of these items meet its standards.
Once the raw materials and component parts have been procured, GM moves on to the assembly stage of its value chain. This involves bringing all of the component parts together and assembling them into a finished vehicle. GM has a network of assembly plants around the world, and the company uses advanced manufacturing techniques and technologies to optimize production efficiency and quality.
Once a vehicle has been assembled, it is ready for distribution to dealerships and customers. GM has a network of dealerships around the world that serve as the primary point of contact for customers, and the company works closely with them to ensure that they have the inventory and support they need to sell GM vehicles.
In addition to these core activities, GM also engages in a range of other activities that contribute to its value chain. For example, the company has a finance division that helps customers finance the purchase of its vehicles, and it also has a customer service division that provides support and assistance to customers throughout the ownership experience.
Overall, the GM value chain is a complex and interconnected system that involves a wide range of activities and functions. By carefully managing and optimizing each step in the process, GM is able to create and deliver high-quality vehicles to customers around the world.
